The bill has spawned some serious backlash. PayPal withdrew its planned expansion into Charlotte. 1MORE USA, a San Diego tech company, boycotted sales to North Carolina. Several states, cities, and counties have banned publicly-funded employee travel to North Carolina. Several filming projects have been cancelled or reconsidered by directors and studios. Several musical and sports events have been either cancelled or reconsidered as well.
Polls show that a majority of North Carolina citizens oppose the bill and believe that it has given the sate a negative reputation. Only 36% support the bill, although 56% support what the bill requires of transgender people. The bill was criticized by the President, as well as Presidential candidates Hillary Clinton, Bernie Sanders, John Kasich, and Donald Trump. Yes, really.
Pat McRory has repeatedly praised the bill, and criticized the US Government's actions against it. Initially, he accused the government of "radically reinterpreting" the Civil Rights Act of 1964 for a "far left" agenda. Recently, however, he claimed that Congress should "reexamine" the Civil Rights Act so "the Left" doesn't use it to "target" North Carolina as part of their "agenda."